B2B
Posted on | December 2, 2009 | No Comments
B2B sites run the gamut from the little guys selling restaurant-grade deli slicers to the huge corporation selling enterprise-level software and services. Large and small B2Bs have a lot in common when it comes to the advantages and challenges of SEO.
Advantage: Niche Target Audience Because your business depends on it, you probably already know your customer well. Your customer fits into a particular niche: restaurant owner, plant manager, candlestick maker, and so on. While your customers may not all hang out at the same bar after work, it’s a good bet that they’re frequenting some of the same websites. And if you don’t know what these sites are, it only takes a little bit of
time and creative thought to find them. If you already know what magazines your customers subscribe to, what trade shows they attend, and what organizations they belong to, you’re well on your way to finding analogous sites on the Web that speak to them.
Challenge: Difficulty Gaining Links You may have heard that getting relevant, highqualitylinks to your website is an important SEO endeavor, because it can improve your ranks and traffic. This is going to be a challenge for you. You’re not a big entertainment site or a fun blog with a cult following, and unless you’re a giant in your industry, your activities are not automatically newsworthy. While you may have the respect of your customers, building a self-sustaining “buzz” is not the kind of thing that comes easily to a B2B website. After all, your site probably isn’t built for buzz; chances are you’re offering straight-up product information, corporate bios, and white papers. You’ll need to move forward with a view toward increasing your site’s linkability with noncommercial content. Also check mime application pdf
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