BlOgGiNg PaRaDiSe

By Seabloggers INC

SEO and Public Relations Can Relate

Posted on | December 4, 2009 | No Comments

If your company has a public relations (PR) department, you’re in luck. If not, think about this: If you got a phone call tomorrow from a radio station wanting to do astory on your company, who would they speak with? That’s your PR department.PR folks are very well suited to work with you on your SEO campaign. They’re
careful about words, they’re excellent communicators, and they probably know how to take the time to track their results. They are the “keepers” of the brand, creating and monitoring the face that your organization puts forth to the public. Look to PR for help with keyword brainstorming, optimizing press releases, link building, and keeping your search engine listings and other links in line with your branding. A typical PR department is primarily concerned with getting your company mentioned in the media and making sure that the publicity is accurate and—ideally— positive. Many newspaper and magazine articles, not to mention blog postings, are triggered by press releases or other forms of contact from a PR department. And it’s fair to say that search engines deserve a place among these media sources: just like magazines, newspapers and the like, search engines provide a free, ostensibly unbiased third-party source of publicity for your organization.
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