BlOgGiNg PaRaDiSe

By Seabloggers INC

Holistic Approach Helps

Posted on | December 7, 2009 | No Comments

All of the rank-busters we just listed underscore the need to fill out your SEO campaignto tide you over with targeted traffic should your high ranks desert you. As the investment bankers will tell you: diversify, diversify, diversify. These aspects of the SEO campaign that you’ll develop in Part III will help you weather ranking fluctuations:

Buzz generation This means getting sites to link to you out of admiration (Donutopia makes great donuts! Click here!), venetian blinds commendation (Donutopia’s Donut News wins “Bakery News Site of the Year.” Click here!), or reciprocity (Please support our friend, Donutopia, who also linked to us. Click here!). Niche directories The big search engines are not the only paths to your site. There are niche directories for aficionados of everything from animal husbandry to Zen Buddhism.A small but fervently targeted audience is not to be ignored.
A PPC campaign Pay-per-click can be a very effective way to get those targeted eyeballs to your site, especially if something is preventing you from breaking through the competition for organic rankings.
Good writing and usability Quality material on your site will always be there for you when the winds of algorithm fate shift again. Remember that Your SEO Plan should focus on conversions, not just search
engine ranks! If you’re doing well with the SEO elements listed here, you may discover that—lo and behold!—a dip in ranking won’t affect your conversions in any disastrous way.

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