Keyword Selection Is Key
Posted on | December 7, 2009 | No Comments
Careful keyword selection is the heart of the SEO campaign. Site owners who are on top of their SEO game have a list of top-priority keywords that they use on their site, with reasonable repetition, in strategic places. We never let a site go for six months without checking the keywords to make sure they’re still appropriate. If a site’s focus or positioning changes, new keywords are in order. If a company adds new products or services, new keywords are in order. If a new competitor comes on the scene, it’s worth peeking into its site for new keyword ideas. Even if none of these changes takes place, regular keyword analysis is in order because search behavior and trends may change as well. Example white wedding linens
Your Site Has Many Keyword Placement Opportunities
The code that makes up your web page’s text falls into two categories—visible and invisible—and they are both important for optimization. The visible text is made up of the words that you put on your page for the world to see, including obvious things like the paragraphs of carefully crafted content aimed at your target audience but also less-obvious elements like your page title, the text inside your links, and the navigational
text that tells your visitors how to use your site, such as “Click the thumbnails for a full size image.” Invisible text refers to the words that do not display on the page but are added to your HTML code and gathered and analyzed by the search engine robots. This includes your meta keywords tag, meta description tag, and your ALT image tags.
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