Meta Keywords Tag
Posted on | December 7, 2009 | No Comments
The meta keywords tag, another invisible text element, is the place where site owners can list their keywords, including variations of keywords such as misspellings, that wouldn’t be appropriate for the visible text elements. Check out this example welfare . In the code, it looks like this:
directors, hollywood, stars, quotes”>
It is rarely seen on the search engines, and that’s a good thing because it’s one of the few elements on your website that you can write specifically for the search engines and not your audience. This excites a lot of site owners, who think, “Finally! A way to talk to the search engine robots and tell them which terms I want to get my high ranks for!” But search engines prefer to make their own decisions on rank, and this is precisely
why the meta keywords tag does not carry a lot of weight. As we discussed earlier, search engines need human help in their Eternal Quest for that perfect ranking algorithm. They look for links to your website, not only to follow those links and find you, but also to determine more information about you. Does someone else link to your website using the words Click Here to Find Very Fancy Foxhounds? That’s giving the search engine a clue that your website just might have something to do with foxhounds. And the search engine may go even further, looking at other words surrounding the link for more clues. If the linking page also contains the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website will be a good destination for that foxhound-seeking searcher.
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